Measles Initiative Campaign Documentation

Before global health leaders formed the Measles Initiative in 2001, more than 750,000 children worldwide died from measles each year, particularly in developing countries. The Measles Initiative emphasized mass vaccination campaigns as an effective strategy to ensuring at-risk children were protected. On average, Measles Initiative campaigns successfully reached more than 90 percent of the children targeted and provided a broad platform for integrated child health efforts.

During campaigns in Guinea, The Gambia, and Indonesia, Bonnie helped represent the Red Cross as the National Ministry of Health carried out the campaign across the country, along with writing success stories about the efforts. Together with Gene Dailey, an array of written and visual products were produced. The multimedia piece below has been seen by thousands to raise funding and awareness for the ongoing fight to eliminate the disease.


Project Video: