Advocacy Report and Project Documentation for Red Cross

In Kenya, malaria is the leading killer of children under five. While the drugs are currently available, timely access to the medication is not always possible, especially in rural communities. A child can die from malaria in as little as 24-hours after the first symptoms appear, so accessibility to appropriate and effective treatment can be a lifesaving intervention. To tackle this pressing challenge, the Ministry of Public Health and Sanitation partnered with the Kenya Red Cross Society to launch a home management of malaria (HMM) project in 113 hard-to-reach villages.

After only 18 months, HMM has generated convincing results through increased access to effective malaria treatment and improving treatment-seeking behaviors, along with reducing burdens on local health systems. HMM in Kenya offers a replicable model of partnership at work and successful community ownership of health, not only for Kenya, but around the world.HMM Report Cover

To showcase this tremendously successful program, as well as to advocate for HMM as an essential strategy for malaria control, the International Federation of the Red Cross and Red Crescent (IFRC) enlisted the help of Gillespie Communication to comprehensively document the program, ultimately compiling an in-depth advocacy report which was launched at the 2010 UN Summit on the Millennium Development Goals.  Bonnie spent ten days in Kenya interviewing, volunteers, beneficiaries and staff of the Kenya Red Cross, as well as photographing program activities.  Afterwards, she paired this information with other external evaluations to produce this compelling advocacy document. Her photographs were also used in the multimedia piece below to showcase the HMM project online.

Project Video: