In Africa’s most populous country, Ku Saurara! (Listen Up!), a project of Johns Hopkins University Center for Communication Programs, educated and empowered a generation of young people...
Promoting Healthy Youth in Northern Nigeria
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The Ku Saurara! project used entertainment education and advocacy to empower a generation of young people toward positive reproductive health behaviors. Tackling subjects like family planning, which were once considered taboo in northern Nigeria, Ku Saurara! galvanized government, community and religious leaders to support these and other issues vital to healthy living, changing centuries-old attitudes in only a decade. To learn more about the project, listen to firsthand accounts about Ku Saurara! on their You Tube channel.
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