Measles Initiative Campaigns

Before global health leaders formed the Measles Initiative in 2001, more than 750,000 children worldwide died from measles each year, particularly in developing countries. Measles is a highly-contagious virus, spread by contact with an infected person through coughing and sneezing. The Measles Initiative emphasized mass vaccination campaigns as an effective strategy to ensuring at-risk children were protected. On average, Measles Initiative campaigns successfully reached more than 90 percent of the children targeted.